Monthly Archives: August 2017

How Digital Marketing Can Benefit Your Company

Nowadays, it has become a necessity for companies to remain connected with their customers, not a choice. Thanks to the advent of social media, people are now connected on many levels all across the globe, no doubt making things much more convenient, yet perhaps rather complex at the same time too. As you already know, social media has proven to be instrumental in the business world, since organisations are able to attend to customer queries and so on in real time, ensuring they can deliver solutions as and when problems crop up. Needless to say, digital marketing offers a plethora of benefits for organisations both large and small. Here are a few.

EASILY ACCESSIBLE

The business world is made up of both start-ups and fully-fledged conglomerates. One of the main benefits of digital marketing, is that it’s available for everyone, only if they want it. All one needs, is an Internet connection and a computer. In fact, you might have even come across all sorts of start-ups on Facebook that are only marketed and driven by the social media channel. Not much of capital or investment is needed, unless of course they have enlisted additional marketing gimmicks such as content marketing agency in Hong Kong to help promote the product or service.

MEASURABLE

Think of it this way; can you keep track of how many people looked at your bill board over a given week? Probably not. You cannot really measure all modes of conventional marketing to see how you have fared. With digital marketing however, we are able to regain this control. Thanks to inbuilt metrics and tools, all we need is a little technical know-how and experience in the area to monitor our progress. You can extract solid reports, so even if you need to present these statistics at your weekly meetings, you can. Plus, you can see where you might have gone wrong, so you can come up with a better strategy.

LOWER COSTS

It really depends on how you utilise your digital marketing tools, but for the most part, it is cheaper than conventional marketing. A television or radio advertisement for instance, is definitely more expensive than a Facebook advertisement. Even boosting posts are cheaper, at the minimum amount. So start-ups are actually able to devise some sort of marketing plan that will at least bring them to the point of generating an income. Which, after all, is the whole point. Of course, you will have to count in things like expenses incurred for enlisting a content marketing agency, since quality content is as important as any of the rest of it. Visit http://limecontentstudios.com/what-we-do/content/ 

EASIER TO MODIFY

If for instance a television advertisement does not perform as well as you though it would, it will take some time before you can release the next one. Especially if the company is hard up for promotional funds at the moment. Hiring an entire television crew for it, is a tiring and expensive job. Digital marketing however, comes with the handy option of allowing you to modify and optimise your advertisements as you see fit. Definitely there is a lot less hassle involved, and as mentioned above, it is measurable so you can see where you might have gone wrong and rectify that specific area.

Why Enterprises Need To Make Video Tapes Of Their Work?

It is said in the world of marketing that things that are shown well get sold well. Therefore, when it comes to marketing of products and services, the business houses leaves no stone unturned. They utilize each and every marketing tool to showcase their products and services to their clients as well as the customers. 

Corporate video production is also a marketing tool; it is used by business houses to showcase their work to the world. But, in addition to fulfilling this need of the business houses, the films made on the business houses have many other benefits. On this page we are going to talk about the same thing. Let’s have a look what are the benefits that an enterprise gets by making videos and why it is important at the present time.

The corporate video has become vital a lot, when it comes to promotion and marketing your company. According to the Index of Cisco Visual Networking, the demand of video made in the corporate world is expected to rise by 69 percent in the coming years. And this is going to attract the Internet traffic in huge amount as well.

Some benefits of online video for businesses are

Quality content

With the constant updates of Google, the spams has no longer chance to stay. Google loves the content that is informative and video is one of the best ways to develop an informative content for an organization.

More engaging

We all love to watch videos rather reading content. This is because; the pictures are more engaging in comparison to the words. So, when videos are uploaded on the website of the company, it is seen by more audiences. Moreover, it can be uploaded to the social media to attract more traffic. YouTube is another great option of business promotion via video.

Can be shared

There are multiple options present to share a video and videos are shared more than words. It can be shared on the platforms like YouTube, Vimeo, Blogs, Facebook, etc.

Has multiple use

The corporate video Hong Kong created about the business has a number of uses such as; it can be used to give training to the staff, help in communicating with the staff as well as the clients, the testimonials that are created in the form of video gets more traffic and, it can have better ROI, marketing videos, tutorials.

It is important to note that, when production of video has to be done, it should be done only with the help of professionals.